http://sabanowroozi.com/work daily 1.0 2024-06-10 https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571080781642-AF1G5EEF9CME277HAD25/research-playback-prototype.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571174671426-8G2OZRHIO52O6B39PJX7/final-design-4.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571175811977-A2UETHIZ4DWZLGY3E7OX/IMG-5592.JPG Work Me and a front end developer collaborating on the refunds feature.. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571303433111-3PJCULQPVIZO8AAA2X2Q/research-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571166783521-QYHU5QY5VWRCRZTH7LRI/prototype-iterations-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604593130-FKDBRNKKQV2SW6C86VX2/ibm-3.png Work IBM https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571170965166-R5JEJ5GLHJ7Y220CUI93/user-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571079304309-8MBQ9TW5AF6N8IVQKTTB/whiteboard-wireframe.png Work Initial whiteboard sketches of screens. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1575140036488-2R0SBM2U01D3R64WJQ8P/process-refunds.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571171424600-I7WHLSD7GVWXTBPUAEC6/research-quote-3.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604611243-OQRU13LBX7QAGLFJ3WCN/mindfull-3.png Work Mind-Full https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604575221-BE77650JSFUVJZ1GE6F4/axa-3.png Work AXA https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1573766675224-U65VBB7HDJMMGMK44Z32/canvas-feature-refunds.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571089567213-M4D7BIR0JH39X3IYRWP6/image-asset.jpeg Work Sample of design changes based on user testing feedback. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571089527289-69ZXC43ELOIBNSJ7Z5XQ/user-testin-playback-presentation-2.jpg Work Summary of the research purposes and goals. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571606988564-A69A2JTR8VIZ61F790ND/research-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571173729740-7D71YXZIKC5K4WZ81ZPT/final-design-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1573770631960-ZX9AYQGKN32G632CKWYH/final-design-31x.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571088374064-3O7N5AKO0GPRNYG362FE/user-testing-analysis-1.png Work Me analyzing the user test notes that we had written as a team and creating the user testing playback deck and report. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571170957597-HM4M7P7SHWVBS9LQODFI/user-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1573766271786-KTPBKBFN5YBMO5DG5LUD/canvas-research-refunds.png Work User research canvas we used to communicate the purpose of the test. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571170977025-49KXLH7JGUDRLQKMEFBS/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1573770543359-C23CSEWSRH9XGACRCHYK/mix-panel-events.png Work Some of the Mixpanel events we will be tracking. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571079252297-27ZZRSXOED3RQEBPME5S/whiteboard-1-business-rules.png Work Output of a team whiteboard session around business rules. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571174741174-JGDU5DLAV518SQF98CV1/final-design-5.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571088474950-1BC920TZZ7DR5XPMCKPM/user-testing-analysis-2.png Work Development team watching recordings of the user tests and taking notes. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571075232824-EGITXNYL13YHFR3AHK6Q/refunds-main.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571165257152-EXTK01RA1Y014PR96ZB5/image-asset.png Work Early user flow that we started with. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571089549614-QBA82KZTE0OMVQQ8MYK7/user-testin-playback-presentation-1.jpg Work Answers to original research questions. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1573770612896-WMB0RUP7U6IROLFL2TGL/final-design-21x.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571087607374-MUS166D16DH73FCS4B04/user-testing-materials.png Work We included paper energy bills and printouts of the screens to understand what terminology users found confusing, along with testing an interactive prototype in InVision. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571608237615-X02E6HZQWYCAT3RJGRLG/research-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571308146644-1EZNCT8XD9PJZCL2B9T0/map-design-1.png Work The summarised user journey map in Sketch, which has been printed and posted in the AXA office. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571322210680-K5RRFFS5Y40GCCY2RG0I/map-excel.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571324048546-Z8A39OEO476076GMTFJ2/axa-main-no-background.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604738216-G7M4KZQ26JDRGKMX6NEU/mindfull-3.png Work Mind-Full https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571323153943-TEW9G0FA0MMAZ4GMLLN0/customer-action-cards.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571254020028-95U1RB5RVN581DMMVD59/user-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571263094148-0KX0DWHKK3Y5V24KTCT2/user-testing.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571255017309-T1RETJR17FQH2L5DD2OC/axa-existing.png Work The AXA website for health insurance for small businesses when we started the project. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571311448246-VS1VJW3K1V72RA7T61LM/ideation-workshop-2.png Work “Future state” storyboard. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571322252765-I4N26N6A1M87VEMEHZCZ/map-design-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571570460394-C4TR26IE0BYC8KBYJUYZ/Ideation-workshop-4.png Work Contents are hidden due to NDA. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571320214557-4BVU7KYEKVPGB2XY42I8/sprint-2-day-21x.png Work Day 2: Sprint participants creating their 4 part sketch. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571305781371-RCZ5HSKEJXAOVFP3HDBN/user-test-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604716327-LX32VX7VDB5GYLM580NE/ibm-3.png Work IBM https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571258445745-7S38Y022RTDBL60KENFU/hypothesis-map.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571305158006-ILBOMVOD8PF1GAUICR9W/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571261474594-GMTTCW79ZGUJLBKXNM9I/competitive-analysis-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571308241933-OJ52ZCMAMD745ZCEQGUR/map-excel.png Work The user journey map spreadsheet. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571322447132-HICEV3A01NZA9Q68XRV9/sprint-2-prototype.png Work High fidelity prototype from the second design sprint. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604668288-7I01K530RRIFU0HNZ2WC/refunds-3.png Work Lumo refunds https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571320738525-KYJM2MMUPEKG7CX96HAA/sprint-2-user-testing1x.png Work Day 5: Sprint participants taking notes while watching user tests. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571264555957-XTENOXWLZRLM8F12H7SP/prototype-1-paper-digital-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571264367250-QLGL5US1MGIQBP74MTS8/prototype-1-paper-digital.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571305742139-IGRMHXKRGUO43VB3L303/Needs-questions-3.4.png Work A portion of the question and answer feature. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571311902107-KDOYVIPBQ9Y57METSKDX/ideation-workshop-3.png Work Solution ideation based on the storyboard. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571321299767-5N0FKIP68OBT246DNTG1/sprint-1-prototype.png Work Sprint 1: The prototype included emails, web portal, and paper documentation. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571323134604-X0NBHR6Y2EF2WPOMMGRB/customer-action-cards.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571261383442-X1J4RD59IWZNG5WHMADI/competitive-analysis-3.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571608181774-5UZQI8BIWSHO3AWCGTVL/research-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571680958982-I6MVW6VXLOG7YV0JVOGR/research-quote-3.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571321386878-E6D8URVYV1C75FDK5X5Y/sprint-2-prototype.png Work Sprint 2: The prototype was primarily focused around the purchasing experience online. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571319253292-D0GNCOUIU9PI87IC2V0C/sprint-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571318414889-055PPA63L7BA1XUCKKIV/sprint-2-day-1.png Work Sprint participants voting on How Might We statements in the second sprint. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571309863701-JOJ8QSHKRHZOH55NSWK3/key-opportunities.png Work The key opportunities spreadsheet that we used with AXA to determine which ideas to pursue in the alpha phase. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571258245429-JRPYNIVBXLWZ5JNXFV5X/hypothesis-map-workshop.png Work One of the hypothesis journey map workshop with the client. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571311387247-QACRYN91GKD9T3KWAU61/ideation-workshop-1.png Work Voted on How Might We statements. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571257671149-26M2P64M3F785F0W9FBQ/process-axa-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571254038576-VECS64N0ZAZ7W3VSBB4E/user-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571320490056-60OU9AY905W6T16KKE1J/sprint-2-storyboard-creation.png Work Day 3: Creating the storyboard for the prototype. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571563424484-ZYV0XGMMQ37BD6ZRCGOX/digital-wireframe.png Work Black and white wireframe in Sketch. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571609198815-I1C4OFJLO6HKUZ07QM6V/existing-design-2.png Work Second page of the existing design. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571568270149-592EHISRJRYFC2SX0MG3/User+testing+room. Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571569388493-K54D056IDRX5PABMKQM8/research-playback-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571560909702-AL78HUI041E9Z6G73CZB/existing-design-1.png Work First page of the existing design. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571562960169-IL6RU72EJOVZ5CLDG6GK/research-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571561287685-J3BI4HCSS0I6YF1VO4KL/paper-sketches.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571564960021-BTPTVXX2J33N0I8CK5D1/onboarding-examples.png Work Onboarding experience of other products that we took inspiration from. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571484461890-KZXXN5LFG7E2TOPVAOZF/user-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571568681863-46PKF342C7ONEVAJ1DP0/user-test-guidelines.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604851977-TBVM1N4HQ9K2L4TTMFPS/axa-3.png Work AXA https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571563683859-QFD2EPYJE0OKJU2JIZ0Y/user-testing-sprint-1.png Work User testing our wireframe using Zoom. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571568639585-F3RRNIMQNVEPTZ1D498A/user-test-script.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571566543105-7EX4UZF0CMJ0BIN6HMWL/two-page-design.png Work The previous one page design and updated two page design. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571569499879-WHHPKI7DT0MPPMEUIEJ1/research-playback-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571570268360-O2NUU2P7SXP8YL6SUY87/A+sample+of+the+spacing+and+colour+specs+we+provided+to+the+development+team. Work A sample of the spacing and colour specs we provided to the development team. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571681986613-KQGR48YJ8RPRYQ3V7AB8/research-quote-1.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571481332764-DWCJWQD3P3SQ332TPZB0/cognipay-main.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604868763-9U75E4EEWEWX8XEDB3PD/mindfull-3.png Work Mind-Full https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571569167403-RLNG0TE56WJQSS6GMT7I/user-testing-2-2.png Work The whiteboard with “I statements” we used to quickly capture key insights during user testing. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571571790339-SGWWJ2HUQ4OABECL7UKL/project-learnings-whitebaord.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571604830121-J3ZVE8NRVYM7XEGX08AA/refunds-3.png Work Lumo refunds https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571566103439-Q73728DBE4WWWYCZ8R54/updated-visual-design.png Work Updated visual design. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571682259613-YF2IGNSL77LVFSTD2SKA/user-quote-2.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571565146495-P3UCWYOFMWVVSP532UC9/onboarding-sprint-2.png Work Onboarding experience that we added to the prototype. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571609447885-HAD7IY8DZTXUJL2R03QL/cognipay-process.png Work https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571565361682-C0HBUAVC3JHHOLXRZJFV/ibm-visual-design.png Work Visual design of other IBM tools that we were asked to align with. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1571583098608-3CD79BYAF1BJ6RCOU06D/user-problem.png Work 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Youtopia https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1415822067260-6VNFIL5V8W75ZJA8AMG4/feedback_lumber.png Youtopia https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1415822250363-7BW0D1EYELPWBRPAVONG/process_feedbacktabs-01.png Youtopia https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1415822253918-JJMYTNAO2PM6VT49UIR5/process_infocard_interaction-03.png Youtopia http://sabanowroozi.com/sap-personas-old daily 0.75 2014-10-28 https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1414452645886-1IEMIH8EGS79HQIJ55B1/IMG_9999+copy.JPG SAP LUMIRA PERSONAS https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1414452764911-9HY9K3AJRX00KA1F0OXW/IMG_0718+copy.JPG SAP LUMIRA PERSONAS https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1414452643787-9JS6FQMZB4KB0ZZNFGZ1/IMG_0010+copy.JPG SAP LUMIRA PERSONAS 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daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523322853772-DK2Q6JXSE29KKHYZ0PWD/nada-main-small.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523328870711-GQ6DBB0F0R3R63LCCXIE/IMG_1835.JPG Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523326047257-JIXNB5H937P6KX84AKV6/supplier-survey.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523329379143-G1NDFY24U71KQD8KP06R/IMG_1840-edited.JPG Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523829018732-XA6Q07NWI9WXIR9TPONS/nada-combined.png Nada Online - Nada Online Problem: Buying local and ethical groceries without packaging is difficult and time consuming. Design Opportunity: How can we make it easier for adults to shopping locally, ethically, and with minimal packaging? Solution: Nada Online helps busy adults shop locally and ethically by providing a quick and trustworthy online grocery shopping experience. How will success be measured? If Nada Online is successful, Nada will have another revenue avenue through grocery delivery and drop off. The number of completed orders through the site will help measure this. https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523325050473-LTX4IFFWL1SGWRW7E5A1/google-survey-small.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1528768501455-FN5Y85O002TDSQ1ZRW3U/style-pattern-guide.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523743999860-MUIXRW6R8QMYL8VUX19O/image-asset.jpeg Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523745354369-DC9T7WBK1FIRHP292GOK/Homepage-not-logged-in.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523829574447-J2LSZGIX7B4PB82DGMDF/Product-page-visual.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523829746286-EUUG39K2WV6NCOOMR0N3/supplier-page-visual+Copy.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523744352063-QDPW52AGU5L611C77K7E/IMG_0553-small.JPG Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523324815890-M1O2WRI1SUY3GS3MCPAE/map-small.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523743032026-9AOY7F1Y5MD2Z6ZS8W06/user-profile.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523745503500-RIR2E1GXHOJDL6AOL03G/product-directory.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523745503307-7XF7C5BG6WYBRG4OWLYY/producer-directory.png Nada Online https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1523745575595-XBZFU1CAA9S5PKCSFR4K/search-results.png Nada Online http://sabanowroozi.com/megaphone daily 0.75 2018-06-28 https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1524196647507-KOAH5SO3TM81KWOCVVNI/mayor.jpg Megaphone - Megaphone Purpose: Create a journey map to aid in the development of a mobile app for Megaphone Magazine. Megaphone Magazine provides economic opportunities to low income and homeless residents of Vancouver and Victoria. Outcome: Journey Map & Report with actionable design recommendations Research Methods: -In person and remote interviews where users were asked to think out loud as they described their current experience of buying the magazine. -User survey sent to the magazine email list. -affinity diagramming to organize notes and insights. Due to NDA's, details of this project cannot be shown. http://sabanowroozi.com/sap-lumira-personas daily 0.75 2018-04-20 https://images.squarespace-cdn.com/content/v1/5116e23fe4b0cb21757523aa/1524192975334-D0I49OTFDAMGIPUIR3XL/IMG_0701%2Bcopy+copy.jpeg SAP Lumira Personas - SAP Lumira Personas Purpose: Create personas to help guide the product strategy of SAP Lumira, a business intelligence tool. 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